Ronaldo Had His Premier Moment. Yours Is Coming.

We've been sitting on some exciting news for a little while now, and honestly, the timing couldn't feel more perfect to share it.

Musical Buddies is bringing Premier Percussion items to the store — one of the most storied percussion brands in the world, founded in 1922 and trusted by generations of drummers across every genre and every stage. From orchestral halls to recording studios, Premier has been the name serious drummers return to again and again.

You may have just seen Premier drums in a very unexpected place.

A few days ago, Cristiano Ronaldo — after scoring a brace to help Al-Nassr clinch the Saudi Pro League title — didn't just lift the trophy. He walked into the stands, grabbed the drum, and played alongside the fans in what became one of the most viral celebration moments of the football year. The drum he was playing? A Premier.

We're not claiming Ronaldo is a drummer, or that he chose Premier deliberately — he was caught up in one of the most emotional moments of his career, joining in a celebration that's become an Al-Nassr tradition. But here's what that moment did show: Premier drums are there when real emotion happens. They're built sturdy enough to survive a stadium celebration led by a 41-year-old world champion still playing at the top level. They carry a sound loud enough to fill an arena and rally thousands of fans. That's not a coincidence — that's quality.

So what is Premier, exactly?

Premier has been making percussion instruments since 1922 — over a century of craft. Whether you're looking for acoustic kits, snare drums, hardware, orchestral percussion, or practice accessories, the brand covers the full spectrum. Their lineup includes everything from the beginner-friendly Revolution series to pro-level Artist kits built for serious performers.

They're the kind of brand that shows up at the highest levels without needing to shout about it. And now they're coming to Musical Buddies.

What's coming to our store?

We're in the process of finalising our Premier range, and we'll be announcing the specific items shortly. If you're interested in acoustic kits, snare drums, hardware, or accessories, stay close — there'll be something for players at every level.

Why now feels like the right moment

Percussion is having a cultural moment. Whether it's viral celebration videos, the growing popularity of rhythm-based content online, or simply more people picking up sticks for the first time — drums are connecting with people in a new way. We've always believed in bringing world-class instruments to our community, and adding Premier to our shelves feels like a natural next step.